Create the plan, brand, website draft, and repeatable workflows for your business.
What students will work on
Create the plan, brand, website draft, and repeatable workflows for your business. Each one-hour course combines a demonstration, guided practice, and a concrete draft or checklist.
Before the session
Bring your founder statement, customer profile, and first offer. Have access to an AI tool and a computer. Tool subscriptions, domain purchases, and account requirements vary by provider.
Booking & sequence
Individual courses are $50 for one hour of live instruction, with guided practice, a worksheet or checklist, and replay access. This phase contains 4 courses: 4 live hours and 200 in course fees if you book them all. Follow the order below, or choose a topic that fits your current stage. The first three Foundations courses are also available for $135; all 14 courses are available for $499. Confirm teaching dates and replay arrangements in the current offer before buying.
Instructor rhythm: Explain the decision → demonstrate with a sample → guide student practice → review the takeaway → assign a next step.
This is the curriculum outline. Check the current offer for included sessions, schedule, physical materials, tools, and replay access. Live preparation does not guarantee that registrations, bank accounts, or a published business are completed during class.
Course 1 · 60 minutes · $50 · booked separately
AI research & business planning
Learning objective: Use AI to produce a useful, verified working plan.
Your 60-minute teaching agenda
00–05 / Welcome: State the outcome and ask the discussion question below. Check student preparation.
05–20 / Demonstration: Work through the teaching walkthrough using one fictional business. Show the decisions, not just the clicks.
20–45 / Guided practice: Students complete the activity below. Check progress at minutes 30 and 40; help them finish the core draft.
45–55 / Questions & feedback: Review a student example, clarify blockers, and park unrelated questions for another course.
55–60 / Wrap-up: Review the takeaway, assign the homework below, and explain replay access.
Teaching walkthrough
Demonstrate a prompt with a role, goal, context, constraints, and requested output.
Research customers and competitors, verify important claims against original sources, and label assumptions.
Turn findings into a one-page plan with priorities, costs to research, and milestones.
Discussion prompt: Which parts are supported by evidence, and which are guesses?
Student practice
Run a research prompt, check three important claims, and create a one-page plan.
Student takeawayA working business plan, source notes, and reusable research prompts.
Homework: Finish and verify your draft or checklist, gather any missing information, and complete one next action before your next course.
Course resource: Use the student practice instructions as your worksheet and the takeaway as the completion checklist. Save your draft and the session replay for review.
Check before moving on: Ask the student to explain their decision, show their draft, and name the next action or unresolved question.
Course 2 · 60 minutes · $50 · booked separately
Brand, messaging & content
Learning objective: Create a consistent starter brand and content kit.
Your 60-minute teaching agenda
00–05 / Welcome: State the outcome and ask the discussion question below. Check student preparation.
05–20 / Demonstration: Work through the teaching walkthrough using one fictional business. Show the decisions, not just the clicks.
20–45 / Guided practice: Students complete the activity below. Check progress at minutes 30 and 40; help them finish the core draft.
45–55 / Questions & feedback: Review a student example, clarify blockers, and park unrelated questions for another course.
55–60 / Wrap-up: Review the takeaway, assign the homework below, and explain replay access.
Teaching walkthrough
Define audience, voice, visual direction, and the promise behind the brand.
Use AI to draft and revise a headline, description, FAQ, and social post in that voice.
Build a short content calendar and review originality, accuracy, image rights, and claims.
Discussion prompt: Does this sound like your business, and will your customer understand it?
Student practice
Create a brand brief, refine three pieces of copy, and plan seven content ideas.
Student takeawayA brand brief, starter copy, and content calendar.
Homework: Finish and verify your draft or checklist, gather any missing information, and complete one next action before your next course.
Course resource: Use the student practice instructions as your worksheet and the takeaway as the completion checklist. Save your draft and the session replay for review.
Check before moving on: Ask the student to explain their decision, show their draft, and name the next action or unresolved question.
Course 3 · 60 minutes · $50 · booked separately
Build your website
Learning objective: Create a website draft with a clear customer next step.
Your 60-minute teaching agenda
00–05 / Welcome: State the outcome and ask the discussion question below. Check student preparation.
05–20 / Demonstration: Work through the teaching walkthrough using one fictional business. Show the decisions, not just the clicks.
20–45 / Guided practice: Students complete the activity below. Check progress at minutes 30 and 40; help them finish the core draft.
45–55 / Questions & feedback: Review a student example, clarify blockers, and park unrelated questions for another course.
55–60 / Wrap-up: Review the takeaway, assign the homework below, and explain replay access.
Teaching walkthrough
Map home, about, offer, contact, and policy information to customer questions.
Demonstrate page creation, copy, images, calls to action, and domain setup concepts.
Check mobile navigation, links, forms, accessibility basics, and contact delivery before publishing.
Discussion prompt: Can a new visitor tell what you offer and what to do next?
Student practice
Draft the core pages and run a mobile, link, and contact-form checklist.
Student takeawayA website draft and publishing checklist; domain and hosting setup depend on the chosen tools.
Homework: Finish and verify your draft or checklist, gather any missing information, and complete one next action before your next course. The one-hour website course targets a core-page draft; finish remaining pages and provider setup afterward.
Course resource: Use the student practice instructions as your worksheet and the takeaway as the completion checklist. Save your draft and the session replay for review.
Check before moving on: Ask the student to explain their decision, show their draft, and name the next action or unresolved question.
Course 4 · 60 minutes · $50 · booked separately
Operations & AI workflows
Learning objective: Build simple systems that preserve human oversight.
Your 60-minute teaching agenda
00–05 / Welcome: State the outcome and ask the discussion question below. Check student preparation.
05–20 / Demonstration: Work through the teaching walkthrough using one fictional business. Show the decisions, not just the clicks.
20–45 / Guided practice: Students complete the activity below. Check progress at minutes 30 and 40; help them finish the core draft.
45–55 / Questions & feedback: Review a student example, clarify blockers, and park unrelated questions for another course.
55–60 / Wrap-up: Review the takeaway, assign the homework below, and explain replay access.
Teaching walkthrough
Map the steps from inquiry to delivery and follow-up.
Create reusable prompts, response templates, task checklists, and a basic customer tracker.
Identify consent, private information, quality checks, and actions that must stay with a person.
Discussion prompt: Where does a human need to review the work before it reaches a customer?
Student practice
Build one workflow, test it with a fictional customer, and document exceptions and the owner of each step.
Student takeawayAn operating checklist, reusable templates, and one tested AI-assisted workflow.
Homework: Finish and verify your draft or checklist, gather any missing information, and complete one next action before your next course.
Course resource: Use the student practice instructions as your worksheet and the takeaway as the completion checklist. Save your draft and the session replay for review.
Check before moving on: Ask the student to explain their decision, show their draft, and name the next action or unresolved question.
Instructor preparation & wrap-up
Before each course: prepare one fictional worked example, a blank practice worksheet based on the exercise, and a completed sample. Check your demonstration tools and recording setup. Keep student identification, banking, and tax information off shared screens. Use the same 60-minute rhythm above and reserve scope that does not fit for homework or a future course.
Review the drafts and checklists created in each lesson.
Let each student state one decision made and one question still open.
Assign a specific next action with a target date.
Explain where the session recording and announced resources will be provided for the current offer.
